Strategy • Systems • Automation
TechTrek is a multidisciplinary consultancy combining technology systems and brand strategy. We build and manage the infrastructure that keeps organizations running smoothly — from data pipelines and automation to cloud architecture and analytics integration. On the brand side, we help define structure, messaging, and identity frameworks that clarify how organizations communicate and grow. Together, we align how businesses operate behind the scenes with how they present themselves to the world.
Architecture, automation, and infrastructure for modern organizations — including data engineering, SQL systems, Snowflake, Power BI, and cloud deployment across AWS, Azure, and hybrid environments.
Strategic identity work, brand architecture, and messaging frameworks that clarify purpose, positioning, and expression — helping organizations build coherence and consistency across touchpoints.
Bridging systems and people through practical automation: from API integrations and workflow tools to data synchronization and real-world process design.
Hands-on collaboration with leadership and internal teams to align systems, data, and communications — translating technical complexity into clear, actionable strategies.
Jay leads the technology and infrastructure side of TechTrek. His work spans data architecture, cloud automation, and systems integration across SQL Server, Snowflake, AWS, and on-prem environments. With a background in both engineering and process optimization, he helps organizations build reliable, scalable, and secure systems that support modern operations.
Lea leads the brand and communications side of TechTrek. With experience in strategy and brand architecture drawn from work with leading firms like Monigle, she helps organizations clarify structure, define voice, and express identity with cohesion and purpose. Her focus is on aligning organizational intent with clear, consistent storytelling across platforms.
Our work is built on clarity and alignment. We start by understanding each organization’s structure and objectives, then map how information, systems, and identity connect. The result is a technology and brand foundation that supports long-term adaptability and growth.